In this video, I join Jim Harshaw of Riot Sports Marketing to discuss the impact that social media is having on event marketing, specifically within sports. Much of these lessons also translate well to business events.
Some key points to highlight:
- Twitter allows people to engage in a live event in real-time. This is especially powerful at large events and beneficial to those that may not actually be at the event but would like to stay up-to-date.
- Social media allows fans or customers to connect with your organization and connect with each other. This reinforces their relationship with your brand, adding a new level of credibility, trust and loyalty. Don’t underestimate the power of making your followers feel like they are part of something special.
- Social media is a great channel to promote your organization in a niche that may not otherwise get much airtime. For example, lacrosse gets relatively low coverage in the news, but with Facebook, Twitter and YouTube I have new opportunities to connect with the sport and other fans within my area. Very powerful stuff!
- There are several ways to leverage Facebook during events to engage your fans, including videos and photos or play-by-play updates. If you don’t have resources on staff to post this content, recruit a fan or customer to pitch in – they’ll most likely feel honored to help out.
- There are several ways to grow your Facebook Page fanbase. Some quick strategies include a) import a CSV contact list, 2) include your Facebook URL in your email signature, 3) use your Facebook URL in any print or offline marketing literature and 4) target users with Facebook Ads.
How are you using social media to engage your market? What works within your industry?