Social Media Starters Guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process.

This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not the case, check out the Social Media Blueprint first.

social media starters guide

Required

These are the platforms that establish the essential building blocks of your online marketing and social media presence. At a bare minimum you’ll need a blog. If you’re really tight on time and resources, you could probably choose either Twitter or Facebook, instead of tackling both at once.

YouTube is critical today because of the popularity of video and the fact that Google owns YouTube. Video is a great way to differentiate your business and gain massive traffic. Google Analytics allows you to track everything on the backend and measure your performance for improvement and insights into the market.

1. Start a WordPress Blog at wordpress.com (preferably wordpress.org if you can)

  • Write 10 blog posts over the course of 60 days
  • 5 questions customers always ask you
  • 5 questions customers should ask you
  • Include a clear call to action in your sidebar (e.g., call me now, email me, etc)

2. Setup a Facebook Page at facebook.com/pages

  • Like other local and industry companies and comment; like & share their posts
  • Post links to your blog posts and other relevant content
  • Post something new at least 1X per day

3. Setup a Twitter account at twitter.com

  • Find other local and/or industry people with search.twitter.com; reply to and retweet their posts
  • Post links to your blog posts and other relevant content
  • Post something new at least 5X per day

4. Setup a YouTube account at youtube.com

  • Post a new video 1X per month that teaches your customers something
  • Post your video to your blog, Facebook and Twitter

5. Setup a Google Analytics account at google.com/analytics

  • Track traffic sources and keywords to see how people found your site
  • Track popular pages to see what content people are reading
  • Use this information to adjust your content distribution strategy

Optional

These are second tie platforms that expand your reach and impact in the market. Google Reader is your goto source for aggregating information within your niche across the web. It’s a huge time saver and will help arm you with the information required to position yourself as a thought leader and knowledgable leader within your niche.

Google Plus is the social media darling at Google and will continue to expand to serve businesses through other Google services. LinkedIn is a great option if you are marketing B2B. Pinterest is terrific for businesses that have a product or service tat lends itself to pictures.

6. Setup a Google Reader account at google.com/reader

  • Subscribe to popular industry and local blogs to follow what’s new
  • Save Google News and Google Blog searches to track your brand
  • Use this content as inspiration for your next post; comment on posts

7. Setup a Google Plus account at plus.google.com (for advanced online users)

  • Create a personal profile and business page to connect with people
  • +1 content from your blog; comment, +1 and share other people’s content
  • Post something new at least 3X per week

8. Setup a LinkedIn Group at linkedin.com (for B2B)

  • Focus on a subject within your industry to attract partners and customers
  • Post new questions and helpful resources, such as links to your blog posts
  • Post something new at least 1X per week

9. Setup a Pinterest account at pinterest.com (for image heavy businesses)

  • Setup 3 – 5 pin boards in your niche and geography
  • Post several pictures to your blog and then pin those pictures to Pinterest
  • Re-Pin, Like and comment on other pins to build community
  • Post something new at least 1X per day and share on Facebook and Twitter.Social Media Schedule

This is a template of potential activities you might perform in a given day, week or month. Please create your own copy that makes sense for your schedule and business.

social media schedule

Hope you found this helpful!

Please leave a comment below or on Twitter @steinarknutsen.

Thanks,
Steinar

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