Do you have a hobby you are passionate about, a sports team you follow, or an issue you track? Find yourself talking about it on Facebook, discussing it with your friends, and reading up on the latest news. Are you a business owner struggling to get the word out, while spending big bucks on traditional media?
All of this activity could have been quickly and easily been entered into a blog. What’s worse, someone else probably wrote a blog on that very subject last year and is profiting from it (financially, greater knowledge, more friends, better clients, etc).
But why would I want a blog?
Clearly, blogging is not for everyone, but it is something to consider for several reasons:
- Blogging is a great way to document resources you find online (and offline)
- Blogging gives you a platform to share your ideas with others
- Managing your own blog means that you own and control the content – not some social network
- Blogging is a great way to find new people with similar interests outside your typical network
- You can set up a blog for FREE
- Blogging is a great way to catalog your time or progress toward a goal
- You can make money blogging
- Blogging is a great way to learn more about yourself
- Blogging is a great way to promote your company, band or organization
- Blogging is a good excuse to buy a new laptop (OK that doesn’t really count)
If you want to spend a little money ($7/mo.) and have full control over your blog, I recommend you get a domain and hosting package from Bluehost (aff) and install WordPress. You could be up and running within about an hour.
I fully expect at this point that you are still asking “Why?” And that is understandable.
If you own a business, I highly recommend setting up a blog to drive online traffic to your website and social media channels. The idea is that you write a blog post on your site, which then gets pinged to the social media platforms of your choice and customers can begin to engage with your brand. Meanwhile, Google is indexing your blog and sending search engine results to your site.
For the individual, blogging boils down to personal choice. If you would rather keep your rants and raves private, so be it. Some people choose to take on alternate personalities to hide their identity. It’s up to you.
What do you think? Is blogging something you find valuable or is blogging just a wast of time?