Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post on this blog, so I thought it would be...

Searching for new content ideas for your blog, podcast or videos?  I just listened to a great podcast from Jason Van Orden and here are my notes and personal comments. First, set up a capture system to catch ideas when they happen. MindMap – I use http://bubbl.us/ which is a great free online tool for collaborative mind maps. Notebook – I use my Pulse...

The most common question I get from business people is “What should I blog about?”.  In this audio post I’ll talk about tactics to overcome your fear of blogging and how to leverage audio to create a library of ideas.   What Should I Blog About? How do you come up with topics to blog about?  What’s holding you back from...

In this audio post I discuss the benefits and drawbacks of using audio and video on your blog.   003-audio-versus-video.mp3 Advantages of Audio Blogging •    Quicker to record and post •    Fewer tools required •    Faster download •    Greater reach with MP3 players Advantages of Video Blogging •    Great to put a face with your...

In this audio post I’ll touch on a few techniques to drive more traffic to your blog and engage readers in a more meaningful way.   002-more-blog-followers.mp3 Topics Covered: • Creating unique and compelling content • Search Engine Optimization and long-tail keywords • Commenting on third-party websites • Leveraging Social Media How are you...