8 Step Social Media Blueprint

social media business strategy blueprint

Something that’s been on my mind lately is the number of questions I get about social media … specifically, how to build and execute an effective social media strategy. I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well. I assume by […] Read more »

Top 5 Facebook User Activities on an Average Day

Facebook activities statistics on an average day

A recent white paper from the Pew Research Center illustrates that Users Liking another users’s content is the most common behavior on Facebook.  Here’s a detailed breakdown . . . On Facebook on an average day: 15% of Facebook users update their own status. 22% comment on another’s post or status. 20% comment on another […] Read more »

Are women more likely to Like you on Facebook?

Frequency of liking content on Facebook by sex

A recent white paper from the Pew Research Center suggests that women Like Facebook content more often than men. The dichotomy between the two groups is clear … Though I have my theories, I’m not a human behavior specialist nor will I attempt to explain why this is the case.  As a marketer, however, I […] Read more »

Age distribution by social networking site platform

age distribution by social media site platform

A recent white paper from the Pew Research Center illustrates the subtle differences in age distribution by social networking site platform, including MySpace, Facebook, LinkedIn, Twitter and other. Here are a few takeaways: Not terribly surprised that MySpace is mostly comprised of younger users, given the timing of MySpace’s popularity prior to the broader explosion […] Read more »

Age distribution across social networking sites growing fastest among older users

A recent white paper from the Pew Research Center suggests that the fastest growing segment of users across social networking sites is in the 50+ range. I find this most interesting for businesses that sell to an older crowd and are pondering the addition of social media to their marketing mix. Small business owners I […] Read more »

Charlottesville – Great Example of How Local Businesses Use Social Media

I read this recent blog post from John Jantsch at Duct Tape Marketing and immediately thought of the strong connections that local Charlottesville businesses have made through the use of social media. Read more »