8 Step Social Media Blueprint

social media business strategy blueprint

Something that’s been on my mind lately is the number of questions I get about social media … specifically, how to build and execute an effective social media strategy. I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well. I assume by […] Read more »

Top 5 Facebook User Activities on an Average Day

Facebook activities statistics on an average day

A recent white paper from the Pew Research Center illustrates that Users Liking another users’s content is the most common behavior on Facebook.  Here’s a detailed breakdown . . . On Facebook on an average day: 15% of Facebook users update their own status. 22% comment on another’s post or status. 20% comment on another […] Read more »

Are women more likely to Like you on Facebook?

Frequency of liking content on Facebook by sex

A recent white paper from the Pew Research Center suggests that women Like Facebook content more often than men. The dichotomy between the two groups is clear … Though I have my theories, I’m not a human behavior specialist nor will I attempt to explain why this is the case.  As a marketer, however, I […] Read more »

Age distribution by social networking site platform

age distribution by social media site platform

A recent white paper from the Pew Research Center illustrates the subtle differences in age distribution by social networking site platform, including MySpace, Facebook, LinkedIn, Twitter and other. Here are a few takeaways: Not terribly surprised that MySpace is mostly comprised of younger users, given the timing of MySpace’s popularity prior to the broader explosion […] Read more »