More Evidence that Social Media is Critical to Online Business Strategy

corporate business social media marketing

I help companies map out their Internet marketing strategies and one component is often the use of social media.  A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube.  I often argue this point, given the growing numbers and expanding demographics of those using social media. […] Read more »

Top 5 Reasons Not to Blog

top 5 reasons not to blog

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog. These are the top […] Read more »

Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

corporate facebook pages attract loyal customers

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per […] Read more »