Find Balance in Your Social Media Communications Strategy for a More Rewarding Experience

social media communications strategy

Clients often ask me what they should tweet about once I set them up on Twitter.  It’s a valid question, given that most new Twitter users shut down only days after getting started.  The fact is, most of us are not wired to opening talk to strangers and find the fear of criticism paralyzing.  We’re […] Read more »

7 Key Questions to Ask Yourself as a Business Owner

questions-to-ask-business-owners

I met with a couple of seasoned business managers today to discuss business strategy and marketing plans to support long term growth. On the surface it mostly boiled down to a series of questions that we as business owners must all ask ourselves. 7 Key questions to ask yourself as a business owner What differentiates […] Read more »

Top 5 Reasons Not to Blog

top 5 reasons not to blog

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog. These are the top […] Read more »

Create Video Content to Engage Your Readers Online

Creating videos to engage your readers is a great tactic you should consider if you manage a blog or would like to take your online communications strategy to the next level. Publishing online video has vastly improved over the years and for a minimal investment you can easily shoot, upload and share video on the […] Read more »