Last week I spoke at the Blogville Conference in Charlottesville on the subject of Monetization. This is a short except from that presentation specifically discussing potential of driving income with the use of downloadable products. Description: Digital and information products that may be purchased online, such as software, e-books, photos, music, plugins, podcasts, and videos. [...] Read more »
Focusing Your Blog on a Specific Niche to Organize Your Thoughts and Improve the Process of Creating Original Content
Blogging is a geat way to share information and connect with people within your industry or area of interest, but without focus it will be difficult to generate content and for others to follow along. Focusing on a specific niche will help organize your thoughts and improve the process of creating original content. What is [...] Read more »
Improve Productivity with the iPad – More Focus, Less Multi-Tasking
With the upcoming iPad release, I’ve been thinking a lot lately about how exactly I could use the new device in my daily routine. I already have an iMac, MacBook Pro and iPhone, so the questions for me as a business owner is will the iPad help improve productivity? Many have criticized the iPad for [...] Read more »
Top 5 Reasons Not to Blog
I work with all types of businesses and I always recommend that my clients start a blog. It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too. But the fact is, in my experience, most people don’t want to blog. These are the top [...] Read more »
Finding your Rhythm for Blogging, Social Media and Engaging Customers Online
Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement. This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post [...] Read more »
Measuring ROI of Online Buzz vs. Traditional Ad Campaigns
No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »
Create a Blogging Editorial Calendar for Consistent Content Creation (template included)
Creating a blogging editorial calendar is a logical next step once you have set your Internet marketing goals for the year. For me, it’s about taking my goals and sub-goals for the year and translating them into a stream of blog posts that bring the discussion to life. Many bloggers struggle finding new content to [...] Read more »
Seven Elements of an Effective Blog to Drive Traffic, Engage Customers and Stay Organized (Video)
Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more [...] Read more »
