How Can Social Media Benefit You as a Business Owner?

May 25

A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally or abroad. With over...

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Seven Elements of an Effective Blog to Drive Traffic, Engage Customers and Stay Organized (Video)

Dec 05

Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more elements than just...

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Building an Effective Internet Marketing and Communications Map (part 1)

Nov 20

I have done a ton of work over the years to understand and build an effective Internet marketing and communications network. The trick is to leverage rss feeds across multiple platforms to reach your audience where they hang out. For example, some of my readers find me through Twitter and Facebook, while others search Google for a particular keyword phrase and...

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