Marketing & Technology Author, Speaker, Instructor & Consultant
Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience [...] Read more »
As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online. In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand. Listen or Download Four advantages of Google Reader Ability to track [...] Read more »
Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more [...] Read more »
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