Social Media for Business and Sporting Events Marketing

In this video, I join Jim Harshaw of Riot Sports Marketing to discuss the impact that social media is having on event marketing, specifically within sports. Much of these lessons also translate well to business events. Some key points to highlight: Twitter allows people to engage in a live event in real-time.  This is especially [...] Read more »

Why Would I Want My Business on Facebook? Facebook Ads

Facebook Ads Targeting

Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »