Steinar Knutsen
By now your business probably has a business Facebook Page. The question is “what do I do with my Facebook Page?”, “how will my Facebook Page help me grow my business?” and “how can I network with other businesses on Facebook?” The key for most businesses is that you need to login to Facebook as [...] Read more »
A recent white paper from the Pew Research Center suggests that women Like Facebook content more often than men. The dichotomy between the two groups is clear … Though I have my theories, I’m not a human behavior specialist nor will I attempt to explain why this is the case. As a marketer, however, I [...] Read more »
Now that you have a Facebook Page and your business is ready to start sharing content with your fans, I recommend you consider pictures, photos, and other graphics in your status updates. These items are filtered with greater preference by Facebook on your fans’ news feed. In other words, they are given priority over text [...] Read more »
You have a Facebook Page for your business and now it’s time to post a status update. It’s seems rather straightforward but there are some strategies to make the most from this important process. For most people status updates are at the heart of communicating on Facebook so you want to understand how to do [...] Read more »
Using Facebook as a Page is a powerful alternative to the traditional login, in that it allows you to comment and post on other business Pages as a Page, rather than as an individual. To switch to Page mode, simply click on Account in the upper right hand corner and choose “Use Facebook as a [...] Read more »
Facebook continues to be top of mind for businesses and customizing Facebook Pages to best position your brand in the leading social media network is critical. Here’s an example of what’s possible with Facebook Pages. Doesn’t look like your traditional Facebook Page now does it? I built this from scratch and can do the same [...] Read more »
Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per [...] Read more »
In December, Facebook traffic reached 132 million unique visitors and continues to grow. Surprisingly, most small businesses claim “our customers don’t use Facebook!” Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between Facebook and Twitter is meaningless and Facebook [...] Read more »
There are several ways to automatically share blog posts on Facebook Pages. The functionality of each approach is unique with different handling of images, links back to your website, and the need for separate applications to make them work correctly. Let’s look at Ping.fm and Facebook Notes RSS to get started. Ping.fm Ping.fm is a [...] Read more »
Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »