Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency...

In December, Facebook traffic reached 132 million unique visitors and continues to grow.  Surprisingly, most small businesses claim “our customers don’t use Facebook!”  Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between...

There are several ways to automatically share blog posts on Facebook Pages. The functionality of each approach is unique with different handling of images, links back to your website, and the need for separate applications to make them work correctly.  Let’s look at Ping.fm and Facebook Notes RSS to get started. Ping.fm Ping.fm is a popular tool for...

Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or special...