Marketing & Technology Author, Speaker, Instructor & Consultant
Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »
Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »
Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »
Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
via posterous.com Posterous is my new favorite online publishing tool. It’s a single place to add blog posts and feed them to other networks that make up my social and professional networks. Quite simply, it makes my life easier by turning a single post into a stream of content I can share across multiple platforms. [...] Read more »
The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010. Seems like 2009 was the year that companies started to take Twitter and Facebook seriously. Now the question is “What are our customers saying and what do we do about [...] Read more »