As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.   Listen or Download Four advantages of Google Reader Ability to track your industry by subscribing to popular...

The recent news of Google real-time search inspired me to share my thoughts on content and how we share information on the Internet.  For those of you not up to speed, Google real-time search provides a subset of real-time search results within the standard results for popular keywords searches.  Google real-time search includes Twitter, Facebook, MySpace,...

Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations...