Facebook Ads are a great channel to market your product or service to a targeted set of Facebook users.  The cost is very reasonable and with the right hook, your ads can drive significant traffic.  To learn more, check out http://www.facebook.com/ads. Statistics for Facebook Ads have improved recently, but it’s useful to know what happens with visits once...

Google PageRank is a factor that many consider important to search engine optimization and how your site ranks in Google search results.  Here’s a site that lets you quickly check: Google PageRank Checker – Check Google page rank of any web pages. How to increase your PageRank?  Well, that’s one of the great mysteries.  Here’s how Google...

As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.   Listen or Download Four advantages of Google Reader Ability to track your industry by subscribing to popular...

More evidence today from Gartner that mobile phones will serve as the online content consumption platform of choice by 2013.  Is your company preparing for the shift?  It’s happening now, so get on-board. By 2013, mobile phones could easily surpass PCs as the way most people hop onto the Web. Gartner’s statistics show that the total number of PCs will...

In December, Facebook traffic reached 132 million unique visitors and continues to grow.  Surprisingly, most small businesses claim “our customers don’t use Facebook!”  Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between...