In December, Facebook traffic reached 132 million unique visitors and continues to grow.  Surprisingly, most small businesses claim “our customers don’t use Facebook!”  Oh really? Traditionally, we’ve compared Facebook to Twitter and MySpace, but with its mammoth size, Facebook looks more like Google … … any comparison between...

  Listen or Download: Setting SMART Goals Setting SMART goals is a proven approach to achieving success more quickly.  As 2009 winds down, this is the perfect opportunity to examine your goals for 2010 and apply the SMART mnemonic or acronym to increase the likelihood your goals are met. SMART stands for: S – Specific M – Measurable A –...

For those of you familiar with WordPress, adding a video to a post has traditionally required one if not many plugins. With WordPress 2.9, you just simply drop in the url and publish.  WordPress does the rest! Here’s a quick video showing you how to embed video in WordPress 2.9: The following picture says it all … And here’s the video I embedded...

  Listen or Download Upcoming events are a great opportunity for you to leverage keywords related to that event and drive SEO traffic to your blog. If you can, research an event within your niche and identify 2-3 long-tail keyword phrases that a potential reader might use to search for information on Google.  Write a few blog posts about the event and use...

Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or special...