3 Reasons Blogging Makes Good Business Sense

beautiful-sunrise

Personally, I love blogging as a means to communicate new strategies to my market.  It’ also a great way share tactics I’ve found that can really help companies grow their business online. One area most businesses are still curious about is the effectiveness of blogging. There are some statistics that suggest blogging is declining, amidst […] Read more »

New Visitors Start Here

start here for great tech and marketing tips for your business

Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

Setting SMART Goals for your 2012 Internet Marketing Strategy

SMART Goals for 2010 Strategic Planning

Internet Marketing continues to serve as a powerful channel for communicating with your market.  Social media, geo-location services and mobile devices extend the opportunity to reach your audience in a new and different way and add value to the discussion happening online. Spending time now to develop your internet marketing strategy for next year will […] Read more »

Setting SMART Goals for your 2011 Internet Marketing Strategy

SMART Goals for 2010 Strategic Planning

Setting SMART goals is a proven approach to achieving success more quickly.  As 2010 winds down, this is the perfect opportunity to examine your goals for 2011 and apply the SMART mnemonic or acronym to increase the likelihood your goals are met. SMART stands for: S – Specific M – Measurable A – Attainable R […] Read more »

Top 5 Reasons Not to Blog

top 5 reasons not to blog

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog. These are the top […] Read more »

Corporate social media strategy to drive customer engagement

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10’s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared […] Read more »

Autoresponders: Questions to consider before building your community and asking customers to opt-in

Autoresponders to target your readers

Before you dive in and sign up for an auto responder like Aweber, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and […] Read more »

Optimizing YouTube Videos for Search Engine Optimization (SEO)

YouTube.com is the second most searched site on the Internet, next to Google, so you might conclude that it is the second largest search engine. It so happens that Google owns YouTube so the implications are something to be well understood and taken seriously as YouTube relates to your Internet Marketing strategy. As the largest […] Read more »