Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience of zero. One of the most effective uses of social media...

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog. These are the top 5 reasons people tell me they do not want to blog: I’m too busy to...

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10′s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared enough” to take advantage of new...

Before you dive in and sign up for an autoresponder, ask yourself: Why specifically do you want or need an autoresponder? This will depend greatly on your current situation … If, for example, you already have a loyal following on your website, an autoresponder is a great way to capture the names and email addresses of those visitors so that you can initiate...

YouTube.com is the second most searched site on the Internet, next to Google, so you might conclude that it is the second largest search engine. It so happens that Google owns YouTube so the implications are something to be well understood and taken seriously as YouTube relates to your Internet Marketing strategy. As the largest online video sharing site, YouTube is...