Are women more likely to Like you on Facebook?

Frequency of liking content on Facebook by sex

A recent white paper from the Pew Research Center suggests that women Like Facebook content more often than men. The dichotomy between the two groups is clear … Though I have my theories, I’m not a human behavior specialist nor will I attempt to explain why this is the case.  As a marketer, however, I [...] Read more »

5 Tips for a Better Facebook Page

By now most of you who own a business or are in charge of marketing for your company have set up a Facebook Page. If you haven’t, please go to Facebook.com/pages and get started right away. As you know Facebook is the number one website on the Internet and it’s critical for your company to [...] Read more »