7 Key Questions to Ask Yourself as a Business Owner

questions-to-ask-business-owners

I met with a couple of seasoned business managers today to discuss business strategy and marketing plans to support long term growth. On the surface it mostly boiled down to a series of questions that we as business owners must all ask ourselves. 7 Key questions to ask yourself as a business owner What differentiates [...] Read more »

Top 5 Reasons Not to Blog

top 5 reasons not to blog

I work with all types of businesses and I always recommend that my clients start a blog.  It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too.   But the fact is, in my experience, most people don’t want to blog. These are the top [...] Read more »

Measuring ROI of Online Buzz vs. Traditional Ad Campaigns

Measuring Online Buzz ROI

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »

Corporate social media strategy to drive customer engagement

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10′s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared [...] Read more »

Social Media Marketing Strategy – Key Considerations

Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »