New Visitors Start Here

start here for great tech and marketing tips for your business

Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

Differentiate Yourself And Your Business For Online Market Leadership

Differentiate Yourself And Your Business For Market Leadership - YouTube

I’ve been thinking a lot about online market leadership lately and what businesses can do to differentiate themselves online. You see, it’s so crowded on Twitter and Facebook and blogs these days that it’s tough sometimes to stand out from the crowd. How do I differentiate myself and my business? Personally, it’s all about pushing […] Read more »

How to create a marketing training course

Are you thinking about training your employees on new marketing techniques to improve their knowledge and skills? There are many different approaches to training and in this article we are going to explore the idea of developing a course around the basic fundamentals of marketing and digital marketing. The first thing to consider is establishing […] Read more »

Video: Episode 1 – Introduction to Blogging for Business

In this video, I introduce you to a new video series on Blogging for Business. It’s going to be an educational series that covers the basic of blogging from strategy and setup to maintenance and marketing. Subscribe to my blog off to the right to be notified when new episodes are available. In my next […] Read more »

Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

corporate facebook pages attract loyal customers

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per […] Read more »

Measuring ROI of Online Buzz vs. Traditional Ad Campaigns

Measuring Online Buzz ROI

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad […] Read more »

Facebook Via – Twitter Retweet Meets Facebook Allowing Friends to Easily Share Content

Niche Facebook Ads

It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature […] Read more »

Leverage Online Video to Engage Readers, Drive Website Traffic and Differentiate Your Business (Video)

YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all […] Read more »

Free Download – Internet Marketing Primer

I wrote this guide to help people understand the basic tools Internet Marketers are using today.  I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block,  establishing rythym, WordPress, Blogger and other tools Twitter – how to use a […] Read more »