Steinar Knutsen
Hello and welcome to the my blog. My name is Steinar Knutsen and I am a Digital Media professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this [...] Read more »
I’ve been thinking a lot about online market leadership lately and what businesses can do to differentiate themselves online. You see, it’s so crowded on Twitter and Facebook and blogs these days that it’s tough sometimes to stand out from the crowd. How do I differentiate myself and my business? Personally, it’s all about pushing [...] Read more »
In this video, I introduce you to a new video series on Blogging for Business. It’s going to be an educational series that covers the basic of blogging from strategy and setup to maintenance and marketing. Subscribe to my blog off to the right to be notified when new episodes are available. In my next [...] Read more »
Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per [...] Read more »
No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »
It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”. It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature [...] Read more »
YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all [...] Read more »
I wrote this guide to help people understand the basic tools Internet Marketers are using today. I meet so many business people that need a simple introduction to the basics so they can get started. What’s Covered? Blogging – overcoming writer’s block, establishing rythym, WordPress, Blogger and other tools Twitter – how to use a [...] Read more »
Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »