What is Marketing Promotion?

In marketing, promotion is advertising a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and place. Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are […] Read more »

How to write a blog post every day

Blogging is a productive means to communicate with readers online. For most bloggers the process is a fun way to inform others, stay on top of their subject matter, and drive traffic to their website. The challenge with. Logging of course is the consistent need to create more content. Thus, many find it difficult to […] Read more »

Nurture leads with these proven email techniques

“Lead nurturing” is typically defined as a series of emails sent to a person over time. Often in the marketing world, lead nurturing is created for someone who downloads a piece of content on your website, but it can also be used for cold leads, marketing qualified leads who aren’t quite ready for sales, or […] Read more »

New Visitors Start Here

start here for great tech and marketing tips for your business

Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

Differentiate Yourself And Your Business For Online Market Leadership

Differentiate Yourself And Your Business For Market Leadership - YouTube

I’ve been thinking a lot about online market leadership lately and what businesses can do to differentiate themselves online. You see, it’s so crowded on Twitter and Facebook and blogs these days that it’s tough sometimes to stand out from the crowd. How do I differentiate myself and my business? Personally, it’s all about pushing […] Read more »

How to create a marketing training course

Are you thinking about training your employees on new marketing techniques to improve their knowledge and skills? There are many different approaches to training and in this article we are going to explore the idea of developing a course around the basic fundamentals of marketing and digital marketing. The first thing to consider is establishing […] Read more »

Video: Episode 1 – Introduction to Blogging for Business

In this video, I introduce you to a new video series on Blogging for Business. It’s going to be an educational series that covers the basic of blogging from strategy and setup to maintenance and marketing. Subscribe to my blog off to the right to be notified when new episodes are available. In my next […] Read more »

Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

corporate facebook pages attract loyal customers

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per […] Read more »

Measuring ROI of Online Buzz vs. Traditional Ad Campaigns

Measuring Online Buzz ROI

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad […] Read more »