Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel.

Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency of their visits to DG increased. On an empirical scale, fans visited DG 20% more often then non-fans.

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No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most.

Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online.

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It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post.

Generally speaking I think this will go over well, due to the limited nature of the simple “Like” feature and closed in nature of “comments.”  By allowing friends to share and comment on each others’ content, Facebook is encouraging many-to-many conversations, like those taking place on Twitter. Continue reading »