Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency...

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz...

It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”.  It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature of the simple...

YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all about practice) Use...

Why am I giving something away, when I could easily sell it? Frankly, I love internet marketing and I like to share my success with others to help them achieve great results for themselves. What’s Covered? Blogging – overcoming writer’s block,  establishing rythym, WordPress, Blogger and other tools Twitter – how to use, Tweetdeck, Tweetie...