Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations...

Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social media to connect and engage with prospects and customers....

The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010.  Seems like 2009 was the year that companies started to take Twitter and Facebook seriously.  Now the question is “What are our customers saying and what do we do about it.” Marketing and media...

Q: What are the best resources for a beginner of SEO ? via Discussion: Search Engine Land | LinkedIn I recommend SEObook.com, SEOmoz.com and SearchEngineWatch.com. You can also take a professional course, such those offered at SempoInstitute.com. If you really want hands-on training, identify a niche, conduct keyword research, and build a traffic generation strategy....

Q: I am working to create a YouTube channel and weekly podcast; I have been requested to put together a list of necessary materials I will need in order to do this, both on a Mac and PC platform (e.g. lighting kit, editing software, etc.).  I’ve done this before, but wanted to see if anyone out there might have any specific recommendations I should be...