Tracking Customer Conversations Across the Web

The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010.  Seems like 2009 was the year that companies started to take Twitter and Facebook seriously.  Now the question is “What are our customers saying and what do we do about [...] Read more »

What are the best resources for a beginner of SEO ?

Q: What are the best resources for a beginner of SEO ? via Discussion: Search Engine Land | LinkedIn I recommend SEObook.com, SEOmoz.com and SearchEngineWatch.com. You can also take a professional course, such those offered at SempoInstitute.com. If you really want hands-on training, identify a niche, conduct keyword research, and build a traffic generation strategy. [...] Read more »

What materials or applications would you recommend for producing podcasts and YouTube videos?

Q: I am working to create a YouTube channel and weekly podcast; I have been requested to put together a list of necessary materials I will need in order to do this, both on a Mac and PC platform (e.g. lighting kit, editing software, etc.).  I’ve done this before, but wanted to see if anyone [...] Read more »

iPhone Poised to Snap Up More Business Users?

Below is an interesting article from Fast Company on the growth of iPhone share among business users. I use both the Blackberry and iPhone for business and they each have unique strengths and weaknesses.  My gut tells me that Apple will continue to grow market share with outstanding customer service, ease-of-use, and the ever-growing app [...] Read more »

Six Social Media Trends for 2010

A peak at what’s to come in 2010 from Harvard Business Publishing Forum.  No doubt, the past few years have been the discovery phase as businesses gear up to launch more substantial campaigns to leverage social media in years to come. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter [...] Read more »

Keeping Momentum in Social Media

Here’s a good article from Corporate Executive Board on the realities and best practices of executing a social media platform in your company … While many companies are enticed by social media, most struggle to sustain successful initiatives, particularly when it comes to utilizing new mediums to mobilize their workforce. Companies recognize social media’s potential [...] Read more »