Marketing & Technology Author, Speaker, Instructor & Consultant
Building a successful local business social media marketing strategy takes time. There’s no silver bullet. Anyone who’s been doing this for a while will agree. Of course, there are tools, processes, and steps to make it easier, but at the end of the day the point of social media is to authentically engage with people [...] Read more »
It may represent a small piece of overall interactive marketing spend, but B2B social media spend will see significant growth in the next few years. Forrester Research forecasts that B2B social media marketing spending will grow from just $11 million last year to $54 million in 2014. That’s still tiny compared to the total $2.3 billion [...] Read more »
No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »
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