Facebook Pages are a great way to leverage the largest social media platform and connect with folks in your target market. Here are some tactics I’ve been using to improve my business Facebook Page and those of my clients. 1. Consistently post new content. If people have “liked your page they’ve basically given you permission to [...] Read more »
More Evidence that Social Media is Critical to Online Business Strategy
I help companies map out their Internet marketing strategies and one component is often the use of social media. A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube. I often argue this point, given the growing numbers and expanding demographics of those using social media. [...] Read more »
Engage with Your Customers using Social Media
Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience [...] Read more »
5 ways to leverage social media to better engage customers
Engaging customers through social media is not a trend, it is part of human nature. People simply want to feel like they have a voice, especially when dealing with a company they do business with. This quote from eMarketer reinforces the idea that companies marketing on social media platforms need to take this to heart [...] Read more »
Someone else wrote your blog last year
Imagine the amazing blog you could have written over the past year. Do you have a hobby you are passionate about, a sports team you follow, or an issue you track? Find yourself talking about it on Facebook, discussing it with your friends, and reading up on the latest news. Are you a business owner [...] Read more »
Leverage Video to Reach a New Audience Online (Video)
Leveraging video to reach a new audience is a terrific method of growing your business online in a more personal way. Studies suggest that users are 65% more likely to watch a video on your site than read text. With the right message and call to action, this can lead to a much richer experience [...] Read more »
Why Would I Want a Facebook Page for my Business?
Facebook also has two unique sections that are of particular interest to businesses and organizations. One is Facebook Ads, a Pay-per-click (PPC) Advertising network that serves ads to users based on their biographical listing information. The second is Facebook Pages, a place for users to create a separate profile page for their business, organization or [...] Read more »
Build a content distribution strategy, not a Twitter or social media strategy (Google Real-Time Search)
The recent news of Google real-time search inspired me to share my thoughts on content and how we share information on the Internet. For those of you not up to speed, Google real-time search provides a subset of real-time search results within the standard results for popular keywords searches. Google real-time search includes Twitter, Facebook, [...] Read more »
