Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10′s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared enough” to take advantage of new...

Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy.  It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations...