Facebook Pages continue to improve and the latest round of enhancements present a terrific platform for you to connect with your market.  Similar to personal profiles, Pages enable you to post images, video and links that may be interesting to your readers.

You can post simple one line updates or launch an entire threaded discussion.  You can integrate Twitter updates to drive cross-platform traffic and even develop your own simple Facebook application for others to help spread your message.  You can also automatically import your blog’s RSS feed and customize your Facebook Page to appropriately reflect your brand image.

Some might wonder why you want a Facebook Page when you already have a website for your business and a Twitter profile.  The fact is, people consume information and choose to interact with others in different locations on the web.  Some prefer to search for information, others discuss topics on Twitter, and some rely on Facebook to connect.  There are literally hundreds of other Social Media platforms to consider as well.  The point is to be where your audience is and right now Facebook is definitely a place you need to consider.

Executed well, Facebook Pages can clearly increase your reach and engage customers.

Have you set up a Facebook Page for your company?  How’s that going?

Related posts:

1. Why Would I Want My Business on Facebook? Facebook Ads
2. 6 Ways to Improve Your Business Facebook Page
3. Facebook is More Like Google and Why Your Business Needs a FaceBook Page
4. Two killer Facebook Page strategies to target specific users. This is good stuff!!!
5. Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

Facebook Ads are very simple to set up and basically include an image and some text with a link to any website you choose. There is a Facebook review team that approves each ad within 72 hours, so plan accordingly.

The real power of Facebook Ads is that you can laser target your audience to a degree unlike other PPC networks such as Google Adwords. When users initially sign up for Facebook they answer a series of questions about themselves. This might include location, age, gender, marital status, education, and interests.

All of this data can be used to target your ads. For example, you could launch an ad to single men, 35-40 in zip code 22911 who graduated from UVA. As you can imagine, this provides you with the ability to target different market segments and A/B test various ads quite easily.

A new feature allows for Facebook Ads on Facebook Pages and the ability to target friends of your fans! The stars are aligning!

Are you using Facebook Ads?  How are the results?  If not, when do you intend to try it out?

Related posts:

1. Why Would I Want a Facebook Page for my Business?
2. Facebook is More Like Google and Why Your Business Needs a FaceBook Page
3. Tracking Facebook Ads in Google Analytics
4. Facebook Via – Twitter Retweet Meets Facebook Allowing Friends to Easily Share Content
5. Using Ping.fm vs. Facebook Notes RSS to share blog posts on Facebook Pages