Steinar Knutsen » podcast

Audio and Video: How to podcast from your iPad and publish on WordPress with AudioBoo App

Steinar — Tue, 04 May 2010 14:53:20 +0000

The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new WordPress blog posts.

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I’ve written previous posts on how to post audio directly to WordPress from iPhone, so I won’t repeat everything here.

I love using my iPhone to podcast with AudioBoo and now I can do the same with my iPad. It’s a a great free app from the Apple iTunes store that allows you to record up to 5 minutes of audio, share on Twitter and tag for use in other platforms.

Personally, I use the AudioBoo RSS feed and WP-O-Matic WordPress plugin to automatically import my audio episodes into WordPress as individual posts. It’s great when you want to get content out on the fly and don’t necessarily have time to write a post or record a video.

What do you think? Have you tried AudioBoo? Does it seem like a good fit for your audience?

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4 ways to use Google Reader to track your industry, engage your market and monitor your brand

Steinar — Thu, 25 Feb 2010 22:54:27 +0000

As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online. In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.

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Four advantages of Google Reader

Ability to track your industry by subscribing to popular blogs or RSS feeds that contain the latest news, trends and product information
Ability to share information with your social network via share button, shared custom Google Reader RSS feed or email link
Ability to save searches from Twitter to easily identify opportunity to engage with people asking for help on topics you understand
Ability to track mentions of you, your company, your brand or your products and service so you can jump in the conversation early and often.

How do you use Google Reader? What other online tools do you use to accomplish these or similar tasks?

How to start a podcast quickly, easily and without spending a fortune

Steinar — Tue, 22 Dec 2009 16:49:12 +0000

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Starting a podcast is easier than ever these days. You can use some of the free tools that come with virtually every computer these days or make a few modest purchases to improve the quality of your podcast. I recommend you focus on content creation before buying a bunch of unnecessary equipment.

Here’s are some of the basic elements to consider when launching a podcast for the first time:

What is a podcast? There’s some argument over where the term came from and who produced the first podcast, but i use the definition: audio & video “portable on demand”. Essentially, this includes new media content that’s available for consumption in iTunes (or another leading podcast hub), directly on your website, or via a mobile device, such as the iPhone.

What microphone should I use for my podcast? Since a podcast obviously involves audio communication, I recommend you use the best quality microphone you can afford or one that at least offers a level of quality your listeners will find acceptable. I’ve done podcast episodes using my Mac internal mic and my iphone, but when I’m in the office I use the Samson CO1U USB Condenser Mic.(aff)

Where should I deliver my podcast? Any website or blog can have its own podcast. By definition, a podcast doesn’t need to be on iTunes so don’t let that misconception stop you from publishing audio content. For example, sign up with AudioBoo and record a show – then paste the html or script into a blog post or a web page. This is an example of a very simple approach. You could also set up a WordPress blog, install one of many podcast plugings, and upload audio files from your computer. I prefer to use the Podcasting plugin, but there are several other WordPress plugins available.

What should I say on my podcast? All of us have something to say; however, podcasting is not for everyone. My suggestion is that you find a subject you are passionate about and make a list of potential topics you could discuss. What are the top 5 questions people ask you about your topic? What are the top 5 questions they should be asking? There’s content for 10 episodes right there.

Should I do all the talking on my podcast? Some podcasts are run by a single person who does all the talking, while others are two or more people engaged in a conversation. Some are discussion style, while others are more of an interview. It really depends on your subject, what you have to share personally and who else you know that can help liven up the discussion. Ask your listeners what’s working for them and change as needed.

Is there a show format I should follow? I recommend you establish a consistent format or ageneda for your podcast episodes or shows. The reason is that a consistent format puts the listeners at ease and builds a certain level of expectation over time. For example: 1)intro music 2) introduction 3) topic one 4) topic two 5) pick of the week 6) closing remarks with call to action and 7)closing music. That’s just an example — the possibilities are unlimited.

What file format should I use for my podcast? MP3 is the most widely accepted audio file format, but most podcasting hosts will accept a variety of file formats.

How do I get my podcast on iTunes and how much does it cost? Podcast distribution on iTunes is free. Just be sure you’re using the correct RSS format. To learn more open iTunes and go to Store>Podcasts>Submit a Podcast. You may also have readers subscribe to you podcast through iTunes without actually publishing to iTunes. Of course, this does not make your podcast available to the general public but is a convenience.

Are you thinking of starting a podcast? What’s holding you back? Is there something I can help clarify to get you started?

Now broadcasting live from Ustream (Audio)

Steinar — Fri, 11 Dec 2009 15:22:08 +0000

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In this audio post I discuss Ustream.tv and the new opportunities available to reach your market in a new and exciting way through video.

Ustream has been around for years but many businesses have yet to grasp the potential. Basically, Ustream offers the ability to broadcast live video over the Internet in a controlled, yet open platform. Viewers may interact through a closed chat feature or through the new built-in Twitter feed. Live broadcasts may be recorded and saved for future playback.

Obviously, the implications of this are huge in terms of market reach and differentiation for your business. Consumers are ready for this new media and comfortable consuming content in this manner – think of it as a real-time version of YouTube. Of course, if you’re not comfortable creating video in the first place, this may be quite a leap in terms of confidence and risk. The key is to get started today and practice. It will get easier – trust me.

I’ll leave with the final thought. Video creates a personal touch with your market. If any of you have ever “finally met someone in real-life” after chatting with them on Twitter, then you can appreciate this. People want to see, talk and interact with others beyond text based methods. If that makes sense to you, then I encourage you to push your comfort zone and leverage Ustream (or YouTube) to take things to the next level. You’ll be glad you did.

What are your thoughts? Is streaming video something that would help you communicate with your market? Are consumers ready for this?

Publish audio to WordPress post with iPhone via email (Audio)

Steinar — Mon, 07 Dec 2009 18:39:55 +0000

This is a follow up to my previous post in which I surface a series of questions to consider when publishing audio to your blog or website.
Publish Audio to Wordpres with iPhone

UPDATE: Here are full details on
How to post audio directly to WordPress from iPhone

In this audio post I describe how I am posting audio to WordPress with the following applications:

- VR+ iPhone application to record in MP3 format
- Posterous.com to forward the incoming audio file
- WordPress as the final posting location of my audio file

This results is a post that is both browser and mobile friendly. Time to post from start to finish takes about 2 minutes and is automatically shared via Ping.fm on Twitter and my other social media networks. Have you experimented with audio on your blog? What’s working for you?

How do you post audio to your website – some questions to ask before you start (Audio)

Steinar — Mon, 07 Dec 2009 18:18:08 +0000

Some of us would like to post audio to our blog or website, either from the computer or from a mobile device such as the iPhone.
Post Audio to Your Website

UPDATE: Here are full details on
How to post audio directly to WordPress from iPhone

In this post I give you a few questions to consider, such as:

- how to post audio
- what tools to use to post audio
- what quality settings to use
- where and how visitors listen to your audio
- where audio files are stored

In my next audio post I will provide you some insight into the latest techniques I’m using.

Does Audio or Video Really Engage Blog Readers? (Audio)

Steinar — Wed, 02 Dec 2009 13:20:11 +0000

In this audio post I discuss the benefits and drawbacks of using audio and video on your blog.

003-audio-versus-video.mp3

Advantages of Audio Blogging
•   Quicker to record and post
•   Fewer tools required
•   Faster download
•   Greater reach with MP3 players

Advantages of Video Blogging
•   Great to put a face with your name and voice
•   Good for presentations or tutorials
•   Good to leverage YouTube channel network
•   Most engaging web content according to studies

In either case, audio and video both add color to the standard text based blog, much like photos make your posts pop. Experiment with both and find which works best for you. You may find that video works in some cases, while audio is better for others.

What are your thoughts? Are you finding success with audio and/or video. Which seems to work best given the topic or situation?

Can You Avoid Copywriting Problems with Audio Blog Posts? (Audio)

Steinar — Mon, 30 Nov 2009 14:48:32 +0000

In this audio post I discuss how audio blogging can be more direct, simple, and straightforward versus text-based blogging.

005-avoid-copywriting-problems-with-audio-blog-posts.mp3

What are your thoughts? Is audio an effective method for blogging. Should you mix audio and text posts?