Sales Manager as Captain, Coach and Cheerleader

I was recently asked what qualities I seek in a successful Sales Manager. Based on my experience it really boils down to three roles: captain, coach and cheerleader. Captain A sales manager’s primary objective is to steer the ship for his sales people to achieve their quota. This would include establishing the overall goals for [...] Read more »

B2B Social Media Communications Strategy

Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »