social-media-advertising | Steinar Knutsen

Measuring ROI of Online Buzz vs. Traditional Ad Campaigns

Written by Steinar on February 9, 2010 · Leave a Comment

Measuring Online Buzz ROI

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »

Categories: blogging, strategy - Tags: earnings reports, effective blogging, generate-online-buzz, little buzz, marketing, marketing strategy, measurement systems, measuring-social-media, media marketing, pr campaigns, social dialogue, social media marketing, social-media-advertising, social-media-roi

Use Twitter and Facebook to Market and Grow Your Business (Video)

Written by Steinar on December 1, 2009 · Leave a Comment

Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »

Categories: marketing, podcast, social media - Tags: business, business share, customer, facebook, facebook-for-business, facebook-niche-marketing, find-customers-on-facebook, find-customers-on-twitter, internet marketing, market, marketing networks, marketing-with-facebook, marketing-with-twitter, niche market, responsive customer service, service monitor, social-media-advertising, twitter, twitter-for-business, twitter-market-research