A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally or abroad. With over...

Defining your company’s social media strategic business objectives prior to making a significant investment is good sense.  Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true.  The fact is, a universally...

Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post on this blog, so I thought it would be...

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency...

No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz...