Marketing & Technology Author, Speaker, Instructor & Consultant
LinkedIn is the smallest and oldest of the big 5 social media platforms, yet is surprisingly the preferred social media marketing channel among B2B marketers according to a recent study by Safefrog Marketing Greoup. Survey respondents often cite LinkedIn as the top social media site for B2B marketers, but others put Facebook and Twitter above [...] Read more »
I really like Google Plus. It’s similar enough to Facebook and a little like Twitter but delivers a much cleaner layout and some terrific features that I’m finding very useful. Listen or Download Here are 3 Advantages of Using Plus for Business (vs. Facebook and Twitter) Google Hangouts is a fantastic new way to conduct [...] Read more »
A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons. One, social media enables companies to connect with their target market, either locally [...] Read more »
Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true. The fact is, a universally accepted [...] Read more »
Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement. This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post [...] Read more »
Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per [...] Read more »
No doubt, companies see the value in online buzz, but quantifying the return on investment or comparable expense vs. traditional ad campaigns has been tough for most. Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad [...] Read more »
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