Social Media Starters Guide

social media starters guide

Following are the essential steps to get you started with social media implementation. This is not intended to be a complete guide but rather a roadmap to identify the initial steps in the implementation process. This assumes you have already committed to social media as an organization and have mapped out your strategy. If that’s not […] Read more »

8 Step Social Media Blueprint

social media business strategy blueprint

Something that’s been on my mind lately is the number of questions I get about social media … specifically, how to build and execute an effective social media strategy. I can definitely relate – social media is not “easy” and, like most initiatives, it takes time, resources and commitment to execute well. I assume by […] Read more »

How to manage social media with a simple schedule of activities

social media routine - daily, weekly monthly activities

For any business, managing social media can easily turn into a full-time job. Fortunately, with practice comes efficiency and a certain flow of regular activities starts to emerge over time. If your business is looking for a simple schedule of necessary activities to follow, let me recommend you start with the example I’ve outlined below. […] Read more »

New Visitors Start Here

start here for great tech and marketing tips for your business

Hello and welcome to the my blog. My name is Steinar Knutsen and I am a digital marketing professional. I’ve been blogging since 2001 and use this blog as a platform to test new ideas and share with you what works. If this is your first time to my blog, you will want to read this […] Read more »

Social Media: You Can’t Be Everywhere, Nor Should You

social media be everywhere

As marketers, many of us strive to “be everywhere” on the Internet.  It seems like a reasonable goal given the capabilities of tools like TweetDeck, Ping.fm and others that allow us to continuously share information across multiple social media platforms at once. Or maybe, you’re spending hours shooting video, blogging and podcasting because you almost […] Read more »

Social Media Expands with Launch of Google Plus Pages for Business

After much anticipation, Google Plus Pages launched this week.  It’s another significant step for Google as they attempt to steal market share from leading social media sites, such as Facebook and Twitter.  To setup your Google Plus Page, visit http://plus.google.com/pages/create. Here’s a quick quote from their official blog post announcing Google Plus Pages … In life […] Read more »

Companies Still Struggle with Social Media Return on Investment (ROI)

It’s amazing to hear that with all the hype over the past couple years that a large number of companies have yet to measure social media return on investment. Over half of executives in the food and drink industries do not measure the return on investment ROI they get from their use of social media, […] Read more »

How Can Social Media Benefit You as a Business Owner?

social media fish for business owners

A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally […] Read more »

Define Your Company’s Social Media Strategic Business Objectives Prior to Making a Significant Investment

social media strategic business objectives

Defining your company’s social media strategic business objectives prior to making a significant investment is good sense.  Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true.  The fact is, a universally accepted […] Read more »

Finding your Rhythm for Blogging, Social Media and Engaging Customers Online

blogging and social media rhythm

Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post […] Read more »