A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally or abroad. With over...

Defining your company’s social media strategic business objectives prior to making a significant investment is good sense.  Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true.  The fact is, a universally...

Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement.  This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online. This is my 100th post on this blog, so I thought it would be...

Engaging customers online through social media is a hot topic these days and for good reason.  Twitter just passed the 75 million mark and Facebook continues to add 10′s of thousands of users each month.  Thanks to my friend Steve Gaines for tweeting this story from eMarketer: Most marketers say they are at least “prepared enough” to take advantage of new...

The recent news of Google real-time search inspired me to share my thoughts on content and how we share information on the Internet.  For those of you not up to speed, Google real-time search provides a subset of real-time search results within the standard results for popular keywords searches.  Google real-time search includes Twitter, Facebook, MySpace,...