It’s amazing to hear that with all the hype over the past couple years that a large number of companies have yet to measure social media return on investment. Over half of executives in the food and drink industries do not measure the return on investment ROI they get from their use of social media, [...] Read more »
How Can Social Media Benefit You as a Business Owner?
A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons. One, social media enables companies to connect with their target market, either locally [...] Read more »
Define Your Company’s Social Media Strategic Business Objectives Prior to Making a Significant Investment
Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing initiative, you should define what success will look like before jumping off the deep end. Because social media is so broad and potentially resource intensive this is especially true. The fact is, a universally accepted [...] Read more »
Engage with Your Customers using Social Media
Seems like a no brainer, but if your business is using social media to communicate with your market, you need to actually engage with your customers to make it work. It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with your audience. That’s a quick route to an audience [...] Read more »
Corporate Facebook Pages Proliferate and Attract Loyal Customer Base
Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per [...] Read more »
3 Reasons to Comment on 5 Blog Posts Per Day
Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic. It should not be considered work. Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another [...] Read more »
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