Tag: social media


Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

February 19th, 2010 — 8:12pm

corporate facebook pages attract loyal customersCorporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel.

Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency of their visits to DG increased. On an empirical scale, fans visited DG 20% more often then non-fans.

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View Comments | marketing, social media, strategy

3 Reasons to Comment on 5 Blog Posts Per Day

January 19th, 2010 — 6:56pm

commenting on blog postsCreating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic.  It should not be considered work.  Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth.

Another great channel to learn more about you niche and network with others in your industry is to read blog posts and leave comments as you go.  I’m sure most of you read blogs, but do you leave comments?

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View Comments | blogging, marketing, strategy

Increase Your Social Media Efficiency (Video)

December 6th, 2009 — 7:36am


Social media is more popular than ever and serves as a valuable channel for people and companies to connect and engage online. As we learn the power of these tools, we often get overwhelmed with the thought of visiting each individual site to update our followers and engage in conversation on a regular basis. Worse, many fail to understand the true power of syndication and the opportunity to leverage RSS feeds to broaden your reach with social media networks.

For me it boils down to “Say it Once” and let the network manage the rest. The tools are there and it’s just a matter of connecting the networks to increase your efficiency. You’ll thank me later.

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View Comments | marketing, podcast, social media

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