Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
Social Media Marketing Strategy – Key Considerations
Categories: marketing, social media, strategy - Tags: facebook, Google Reader, marketing, marketing strategy, media marketing, media strategy, scribd, social media, twitter
B2B Social Media Communications Strategy
Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »
Tracking Customer Conversations Across the Web
The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010. Seems like 2009 was the year that companies started to take Twitter and Facebook seriously. Now the question is “What are our customers saying and what do we do about [...] Read more »
Categories: marketing - Tags: breakfast foods, customer service reps, customers, facebook, marketing, social media, twitter, zappo
LinkedIn – Now What?
A great resource I picked up at Barnes & Noble last week. Within 5 minutes I learned at least 10 new tricks. See and download the full gallery on posterous Posted via email from steinarknutsen’s posterous Read more »
Categories: marketing, tools - Tags: amp, background color, barnes, books, contentpane, email, linkedin, lt, reference, social media, style background, top style
Starbucks Gears Up for Holiday Social-Media Push
Starbucks is no stranger to social media and this holiday season they’ll continue to invest in their strategy to engage with customers online. It’s like we’ve taken the version 1.0 of last year and now we’re really doing it at scale and going to a lot more places where our customers already are,” said Chris [...] Read more »
Categories: marketing - Tags: crowdsourcing, social media, starbucks
Six Social Media Trends for 2010
A peak at what’s to come in 2010 from Harvard Business Publishing Forum. No doubt, the past few years have been the discovery phase as businesses gear up to launch more substantial campaigns to leverage social media in years to come. In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter [...] Read more »
Categories: marketing, social media - Tags: conversation starter, discovery phase, harvard business publishing, marketing, media trends, million unique visitors, social media
Keeping Momentum in Social Media
Here’s a good article from Corporate Executive Board on the realities and best practices of executing a social media platform in your company … While many companies are enticed by social media, most struggle to sustain successful initiatives, particularly when it comes to utilizing new mediums to mobilize their workforce. Companies recognize social media’s potential [...] Read more »
