Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per visit, the frequency...

Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic.  It should not be considered work.  Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another great channel to learn more about you niche and network with...

Posting audio directly to WordPress from my iPhone has been a project of mine for a few weeks and I have a very good solution now that you might try. Audio is a great format to communicate with your readers for several reasons: audio blog posts are much faster to produce audio blog posts do not require extensive editing you can easily set up a separate RSS feed for...

Consumers are relying on the Internet to help them define value as well as actually purchase goods and services. Not only was online holiday spending was up about 15% this year over 2008, but consumers’ enhanced Internet use revolved more around understanding brand and product attributes before purchase. We can already see savvy retailers responding to this...

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. 18, nothing but...