social networking | Steinar Knutsen

Corporate Facebook Pages Proliferate and Attract Loyal Customer Base

Written by Steinar on February 19, 2010 · Leave a Comment

Corporate Facebook Pages continue to proliferate as more companies embrace the world’s largest social network and attempt to engage their market in what’s shaping up to be a very significant communications channel. Customers who became a fan of DG on Facebook ended up being more loyal. Although they spent the same amount of money per [...] Read more »

Categories: marketing, social media, strategy - Tags: communications channel, company-Facebook-Page, consistent flow, corporate-facebook-pages, emotional attachment, facebook, facebook-customer-loyalty, facebook-for-business, facebook-pages, find-customers-on-facebook, marketing, marketing-with-facebook, net promoter score, social media, social media marketing, social networking

3 Reasons to Comment on 5 Blog Posts Per Day

Written by Steinar on January 19, 2010 · Leave a Comment

Creating your own unique content is well known as the best method to drive traffic to your website and share your knowledge on a given topic. It should not be considered work. Think is it more as an outlet for you to discuss what you’ve learned lately or explore a new topic in depth. Another [...] Read more »

Categories: blogging, marketing, strategy - Tags: anchor text, cocktail party, comment, commenting, comments-drive-seo, continuous learning, learning each day, meaningful comments, meaningful response, page search engine, search engine optimization, social media, social networking

How to post audio directly to WordPress from iPhone

Written by Steinar on January 5, 2010 · 10 Comments

Posting audio directly to WordPress from my iPhone has been a project of mine for a few weeks and I have a very good solution now that you might try. Audio is a great format to communicate with your readers for several reasons: audio blog posts are much faster to produce audio blog posts do [...] Read more »

Categories: marketing, technology, tools - Tags: audio player, audio-posting-wordpress, custom settings, desktop users, good solution, how to post audio on website, iphone, preferred category, record-audio-to-wordpress, social networking, teamplate, wordpress-record-audio-posts

Online holiday spending 15% increase and use of social media to educate consumers on brand and product attributes

Written by Steinar on January 1, 2010 · Leave a Comment

Consumers are relying on the Internet to help them define value as well as actually purchase goods and services. Not only was online holiday spending was up about 15% this year over 2008, but consumers’ enhanced Internet use revolved more around understanding brand and product attributes before purchase. We can already see savvy retailers responding [...] Read more »

Categories: marketing, social media, strategy - Tags: ecommerce, harvard business review, holiday spending, internet use, online-spending, product attributes, social media education, social networking

BCS and Social Media: Here’s What Not to Do

Written by Steinar on November 30, 2009 · Leave a Comment

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »

Categories: marketing, tools - Tags: advertising age, bowl championship series, broadcast tools, facebook, fan page, followers, incoming messages, media platforms, social media, social networking, Tweets, twitter, way

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