Facebook Pages are a great way to engage your target market online and here are two great tactics to more specifically target individual users or groups within your niche.   Listen or Download Mentions in Facebook Page Updates Mentioning others in your Facebook Page updates is a great way to gain significant exposure for  your page.  If the other...

Facebook Pages are a great way to leverage the largest social media platform and connect with folks in your target market. Here are some tactics I’ve been using to improve my business Facebook Page and those of my clients. 1. Consistently post new content. If people have “liked your page they’ve basically given you permission to communicate...

Nearly everyone agrees that social media is a great way to reach and communicate with your market online.  Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier.  The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my list of 7 Tools to...

A recent Nielsen survey showed that globally people spent an average of more than five and a half hours per month on social networking sites in December 2010, an 82% increase year-over-year. For business owners, Social Media is important for several reasons.  One, social media enables companies to connect with their target market, either locally or abroad. With over...

Blogging is a geat way to share information and connect with people within your industry or area of interest, but without focus it will be difficult to generate content and for others to follow along. Focusing on a specific niche will help organize your thoughts and improve the process of creating original content. What is a niche exactly? According to the...