Video: Introducing the NEW Twitter.com

Many of you have yet to experience the NEW Twitter.com layout, so here’s a quick video that will cover the basics. Personally, I really like the new layout. It reminds me of the Twitter iPad app with dual columns. Overall, it’s a huge improvement. Here are some highlights: New design. The site has a cleaner [...] Read more »

6 Tips for Finding Your Voice in Online Marketing (business and personal)

Finding your voice online marketing

Finding your voice in online marketing is something that many new and even experience bloggers face.  For business owners this seems even more difficult, with the additional challenge of differentiating between your personal life and the voice of your company. Here is my advice on finding your voice in online marketing: 1. Be Honest First, [...] Read more »

BCS and Social Media: Here’s What Not to Do

Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »