4 ways to use Google Reader to track your industry, engage your market and monitor your brand

Google Reader to monitor your brand image

As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online.  In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand. Listen or Download Four advantages of Google Reader Ability to track […] Read more »

5 ways to leverage social media to better engage customers

engage customers with social media

Engaging customers through social media is not a trend, it is part of human nature.  People simply want to feel like they have a voice, especially when dealing with a company they do business with. This quote from  eMarketer reinforces the idea that companies marketing on social media platforms need to take this to heart […] Read more »

Twitter Search RSS Feeds to Find Customers and Blog Content (Video)

Filter Twitter Search Results

In this video I show you how to use Twitter Search to find people in your niche, answer questions, and find new content for your next blog post. In particular I illustrate how to: search twitter for leading indicators of questions use exact phrase match to narrow in on the right tweets save the RSS […] Read more »