March 9th, 2010 — 3:38pm
Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement. This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online.
This is my 100th post on this blog, so I thought it would be fitting to review my daily process. Let’s start with my goals. Continue reading »
View Comments | blogging, marketing, social media, strategy, tools
February 25th, 2010 — 5:54pm
As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online. In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand.
Continue reading »
View Comments | podcast
January 20th, 2010 — 8:12am
I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users.
My results are pretty accurate based on my interests, work, and stream of content I share on Twitter. I’m most interested in Internet marketing, SEO, and new media and specialize in consulting, teaching and generally helping others learn how to leverage the Internet to grow their business. This comes accross clearly when you look at the TweetPsych analysis.
Continue reading »
View Comments | marketing, social media, tools
Whether you are new to blogging and social media or have been at it for a while, finding your rhythm can be a challenge and something that requires continuous improvement. This is especially true as the tools and platforms change in relation to your marketing strategy for engaging customers online.