Nearly everyone agrees that social media is a great way to reach and communicate with your market online.  Weather it’s through Facebook, Twitter or LinkedIn, direct access to your target market has never been easier.  The challenge, of course, is finding the time and resources to make the process efficient and effective. Following is my list of 7 Tools to...

I help companies map out their Internet marketing strategies and one component is often the use of social media.  A common response is that their customers do not use social media platforms such as Facebook, Twitter and YouTube.  I often argue this point, given the growing numbers and expanding demographics of those using social media. Currently, three quarters of...

Sharing video content online is something we would all like to do and screenr.com makes it easy.  It’s basically a free web app for simple screen casting.  It’s great if you want to narrate a powerpoint presentation or share something you’ve found online via video. Details: Up to 5 minutes, audio recording, download finished video, save or export...

Here’s an easy technique to share iPad Safari browser links on Twitter and Facebook with a Ping.fm bookmark. One of the most popular tasks in twitter is sharing links with your followers. On a laptop or standard computer this is fairly simple since you can just cut and paste from the browser into your favorite Twitter client, such as Tweetdeck or...

The iPad serves many purposes, but for me it’s about marketing and finding new and different ways to leverage mobile technology to grow my business and engage my market online. New media has been especially interesting and I’ve confirmed the iPad is great for recording audio to create podcast episodes which can translate into new WordPress blog...