Marketing & Technology Author, Speaker, Instructor & Consultant
As many know, Google Reader is one of my favorite tools to help establish yourself as a market leader online. In this audio post I discuss the 4 ways Google Reader can help you track your industry, engage your market and monitor your brand. Listen or Download Four advantages of Google Reader Ability to track [...] Read more »
I have been doing some research on tools to analyze customer sentiment on social media networks and ran across TweetPsych which maps your psychological profile versus other Twitter users. My results are pretty accurate based on my interests, work, and stream of content I share on Twitter. I’m most interested in Internet marketing, SEO, and [...] Read more »
Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. via Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain. Seems like every [...] Read more »
It was only launched last night, but I’m already seeing use of Facebook’s new share feature or “via”. It basically allows you to share links from your friends’ posts, add your own commentary and give credit to your friend’s original post. Generally speaking I think this will go over well, due to the limited nature [...] Read more »
Engaging customers through social media is not a trend, it is part of human nature. People simply want to feel like they have a voice, especially when dealing with a company they do business with. This quote from eMarketer reinforces the idea that companies marketing on social media platforms need to take this to heart [...] Read more »
In this video I show you how to use Twitter Search to find people in your niche, answer questions, and find new content for your next blog post. In particular I illustrate how to: search twitter for leading indicators of questions use exact phrase match to narrow in on the right tweets save the RSS [...] Read more »
This is a follow up to my previous post in which I surface a series of questions to consider when publishing audio to your blog or website. Publish Audio to Wordpres with iPhone UPDATE: Here are full details on How to post audio directly to WordPress from iPhone In this audio post I describe how [...] Read more »
Blogging is a great channel to deliver content online, deliver your message and engage in meaningful discussions with your target market. One of the challenges for bloggers is their ability to make their blog more effective and efficient. In this video I discuss my recommendations on seven elements to drive effective blogging. There are more [...] Read more »
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