YouTube has been around for years and is without question one of the best video sharing sites. Getting your video message online is a terrific method of engaging readers, driving traffic to your website, and differentiating your business. It takes practice but the payoff can be significant. Topic Covered: Test and gain confidence (It’s all [...] Read more »
Use Twitter and Facebook to Market and Grow Your Business (Video)
Twitter and Facebook can help grow your business online. These are the two most popular social media marketing networks and if use appropriately you can effectively find and engage customers in conversation. Maybe you want to provide customer support or communicate new offers in a timely basis. The key is these platforms offer a place [...] Read more »
BCS and Social Media: Here’s What Not to Do
Bowl Championship Series … added a Twitter feed (@insidetheBCS) and Facebook fan page. But it made the classic mistake — at least initially — of treating these social-media platforms like propaganda broadcast tools, rather than a way of finding out what, exactly, fans want. For several days after its Twitter feed went live on Nov. [...] Read more »
Social Media Marketing Strategy – Key Considerations
Following is a quick overview of the key considerations for developing your business Social Media Marketing Strategy. It is in no way all inclusive, but does highlight some of the considerations important to an effective strategy. Social Media Strategy – Key Considerations Read more »
B2B Social Media Communications Strategy
Q: I am working on a B2B communication Strategy and need to know IF and HOW social media is used when communicating with customers? via LinkedIn Answers | LinkedIn A: Social media is used for communicating with customers. There are at least two emerging trends in this area. The first trend is to use social [...] Read more »
Tracking Customer Conversations Across the Web
The topic of harnessing social media to engage with customers, share new developments and provide better service will be more important than ever in 2010. Seems like 2009 was the year that companies started to take Twitter and Facebook seriously. Now the question is “What are our customers saying and what do we do about [...] Read more »