Studies suggest that users are 65% more likely to watch a video on your site than read text.  With the right message and call to action, this can lead to a much richer experience for both you and your site visitors, customers, and prospects.

In this video post, I discuss six elements to successfully leveraging video to grow your business online and engage with the market.  Specifically, I cover:

• Consistency and the importance of creating videos on a regular basis
• Using keyword research for video search engine optimization
• Subscribing to and commenting on other videos to build your community
• Uploading and sharing your videos on popular video sharing networks
• Mixing up your content with a variety of media platforms
• Using the right tools to create great videos easily

Items mentioned in this post:

TubeMogul – fast and easy video distribution

YouTube – the leading video sharing network

Seesmic – free, online video chat

Samson CO1U USB Condenser Microphone – great prosumer mic for podcasting or narration

What do you think?  Are you using video to reach a new audience.  If not now, then when?

Related posts:

1. Leverage Online Video to Engage Readers, Drive Website Traffic and Differentiate Your Business (Video)
2. Dailymotion Launches Video iPhone App (another reason to use TubeMogul)
3. Online Video to Soon Replace TV?
4. Create Video Content to Engage Your Readers Online
5. More Evidence that Social Media is Critical to Online Business Strategy

Why am I giving something away, when I could easily sell it? Frankly, I love internet marketing and I like to share my success with others to help them achieve great results for themselves.

What’s Covered?

• Blogging – overcoming writer’s block,  establishing rythym, WordPress, Blogger and other tools
• Twitter – how to use, Tweetdeck, Tweetie and other tools
• Facebook – business pages, advertising, and common questions
• YouTube – getting started and video search engine optimization

Only 28 Pages – why so short? I wrote this book as a guide to help people get their head around the basic tools Internet Marketers are using today.  I meet so many business people that need a simple introduction to the basics so they can get started.

So what’s the catch? Why is this completely free? Although I’m not charging any money for it, I still want something from you. If you like the book, follow me on Twitter @steinarknutsen and talk to people about it. That’s the catch.

(Internet Marketing Primer is distributed as a PDF, and requires Adobe Acrobat Reader 6 or newer, unless you’ve got a Mac, in which case you just need a Mac)

Related posts:

1. Building an Effective Internet Marketing and Communications Map (part 1)
2. Blogs are perhaps the most powerful online marketing tool available
3. Repurposing existing content for an additional boost to your online marketing and communications strategy
4. Setting SMART Goals for your 2010 Internet Marketing Strategy
5. How to Start an Effective Blog for Free (Video)