Targeting your Facebook Ads is a powerful way to communicate with your niche. With over 400 million Facebook users, chances are good that your audience can be reached either directly or through some of the new targeting features that allow you to reach friends of fans.
Facebook has 3 types of connection targeting: users who are fans, users who aren’t fans, and friends of fans. It’s this last option that is amazing– so awesome that I’m afraid public mention of it may cause Facebook to remove it. And that’s why we keep testing, plus don’t reveal all our tips, but I digress.
from … The Most Powerful Secret In Facebook Ads http://bit.ly/aapEYf
What’s your experience with Facebook Ads?