Podcasting is a fantastic channel to engage your market and reach a new audience. This morning I led a discussion on this topic with the SheBlogs group in Charlottesville.
The main takeaway is that there are several different approaches to podcasting either from the web, your Mac or PC, your phone and even the web.
This audio was recorded using the VR+ recording app available on iTunes for $1.99 and I am writing this text using the WordPress iPhone app. No longer are we tied to the expensive tools that once served as a barrier to effective podcasting.
What are your thoughts on podcasting? Have you considered it in your marketing mix?