I work with all types of businesses and I always recommend that my clients start a blog. It is a bit selfish I suppose, because I find blogging fun and rewarding and secretly wish others would too. But the fact is, in my experience, most people don’t want to blog.
These are the top 5 reasons people tell me they do not want to blog:
- I’m too busy to blog and just don’t have the time
- I don’t know how to blog
- I don’t know what I would say on my blog
- Blogging is a waste of time with low ROI
- I don’t want others to see what I’m doing
Most people don’t mention the fear of blogging, but we all know it’s there, so we should probably add it to the list too.
My job is to help my clients overcome some of these hurdles – some are technical or may be addressed with the right process or tools. The tough part, however, is to actually get people to blog and do it well.
… there is one secret ingredient to the great blog recipe. And that secret ingredient is you.
The point is, no matter how much training or coaching we take, how many great tools and systems we have set up to make blogging easy and effective, if you’re not into it, it’s just not going to work.
For me, it’s about writing and sharing content that I find interesting. It’s exciting to discover something new, see people visit my site and interact with them along the way. Oh, and it drives a lot of business.
What do you think? Just because someone doesn’t want to blog, should they exclude it from their internet marketing strategy?