In this video I discuss what podcasting is and why it’s important for your business. With the proliferation of mobile devices and the ease with which you can create and publish audio, podcasting is a great channel to promote your business and connect with your market.
What is Podcasting?
- Portable on Demand Broadcasting
- Regularly schedule content delivery
- Audio / Video / Pdf’s
- No min or max time requirements
- iTunes and/or iPod not required
Why Podcasting is Important for Your Business
- Mobile device proliferation
- Differentiate your business
- Add variety to your blog
- Say more with less effort
- Discuss topics at length
- Interview others
- Broaden market reach
- Audio may be “easier” than video
Have you tried podcasting? How’s that going for your business?