Why podcasting is such a valuable marketing channel

Podcasting is a wonderful marketing channel that is widely misunderstood. I love the fact that for free you can basically have your message heard by potentially tens and even hundreds of millions of people.

I think most people shy away from podcasting because they don’t understand the potential reach. The tools are not as well understood as blogging, so that is probably another reason that it’s not as widely used by marketers.

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This podcast episode was recorded on my iPhone and automatically uploaded to this website and iTunes using Mobile Podcaster.  For more information visit http://www.mobilepodcaster.com

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