WordPress is a fantastic open-source content management system designed to help you setp and manage a blog easily and fast. Most folks that are either in the business of blogging or thinking about starting a new blog have heard about WordPress since given its popularity.
Let’s take a minute to list my top five reasons why you might consider using WordPress.
1. It’s free. This may seem obvious but there are a number of paid blogging platforms available to choose from and WordPress is still free and open-source . Because it is free there are certain consequences.
For example, there is no telephone customer support so if you have a problem or question you have to reach out to the user and developer community available on WordPress.org. Not to fear, however, the WordPress community is fantastic.
2. WordPress is fairly simple to use. The process of installing WordPress and writing & publishing blog posts is no more difficult than writing an email. Several new releases in recent years have improved the administrative functionality and WordPress continues to get more user-friendly.
3. WordPress is highly customizable. There are a number of both free and paid WordPress themes available which are customizable. Two such examples are Thesis WordPress Theme and the Catalyst WordPress Theme Framework, both of which I highly recommend. Because WordPress is designed using PHP and CSS, the customization opportunities are unlimited.
If you’re uncomfortable or unfamiliar with how to manipulate the look and feel of your WordPress theme, I recommend you purchase a preformatted theme that meets 99% of your branding objectives.
4. WordPress provides a lot of functionality right out-of-the-box but there’s also a fantastic library of plugins that extend the capabilities of WordPress. The majority of these plug-ins are free and they can really add to your user experience.
For example, there are dozens of plugins to include social media sharing capabilities on your blog, something that would traditionally take some programming knowledge to implement.
5. WordPress is very search friendly and according to Google, WordPress takes care of 80-90% of the work required for effective search engine optimization. The remaining 10-20% of search engine optimization can be achieved with the implementation of 1 or 2 SEO plugins such All in One SEO and WordPress SEO by Yoast.
What are your thoughts on WordPress? Do you use it to power your blog or do you have another platform that you prefer?
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